Defining, building and protecting the global image, reputation, intellectual property and distinguishing attributes of sports, entertainment and tech entities
Translating environmental, competitive and profit economics factors into marketing/sales plans and organization structure that deliver measurable results.
Understanding customers and prospects and the factors that enter into their decisions to buy, repeat buy and continue buying to increase advertising and promotion effectiveness.
Identifying customer segments and targeting them with programming that influences their attitudes and purchase decisions.
Building incremental revenue through new and existing channels and segments based on new insight
Re-imagining strategy and organization structure to improve business results
Determining the role played by price levels, scaling, packaging and timing as well as attender combinations in purchase decision making in order to build profitable incremental revenue.
How to achieve market success and sustainable competitive advantage with new products and services.
How to leverage technology spectrum, incl. data base monetization, systems/software, video, the web, social media, online research to achieve business, marketing objectives