Bob Brand’s professional background in the entertainment industry experience reflects his combination of business oversight (including negotiation, production, direction) and creative engagements (from concept through implementation).
Brand began his career in the mailroom of the William Morris Agency where within five years he headed the feature film packaging department. His responsibilities included negotiating domestic and foreign distribution deals between his producer clients and all major film studios. At William Morris he also represented major directing talent including William Friedkin and Bernardo Bertolucci as well as the National Film Board of Canada’s entire film library.
After eight years at William Morris, Bob accepted a senior executive position at Norman Lear’s company, T.A.T., to head up feature film development where he put into development two major feature projects, one based on H.G. Wells “The Man Who Could Work Miracles,” with Paramount, and the comedy “Easy And Hard Ways Out,” with Robert Altman to direct and Peter Falk to star for Warner Brothers. The company had six television series on the networks plus ‘Mary Hartman, Mary Hartman” in syndication.
After four years at T.A.T., Bob was accepted an offer to become a senior vice president at MGM where, among many projects, he advised on the TV distribution agreement for the broadcast rights of “Gone With the Wind” to CBS for $35 million.
After several years as a senior executive at various companies, Bob launched his own production company to design and produce a variety of different projects, meeting Matt Levine in the mid 80s. They included:
- the historic first sports music video for the NBA in a cross promotion with Universal Pictures to attract a teenage audience for the League and MCA, Universal’s record division, featuring the New Edition, his first collaboration with Levine.
- at NBA Commissioner David Stern’s request, designed and produced as a live event the “Fiftieth Anniversary Celebration” of the NBA which included the fifty best players in NBA in history. The celebration also included a staged multi media program called “The Fifty Year History of the NBA in Fifteen Minutes” with laser animation, video, narration and original music.
- For the San Jose Sharks, commissioned by Matt Levine, designed and produced the franchise’s inaugural season’s Opening Week at the Cow Palace. Designed laser animation introduction of Sharks logo, broadcast across North America
- Two years later, for the Sharks at its new arena, designed and produced Opening Night at HP Pavilion, including design of the Shark Head tunnel, fabricated by Disney contractor, the first major team entranceway in the NHL.
- At the Salt Lake Winter Olympics Opening and Closing Ceremonies, served as senior executive in charge of all business affairs and successfully negotiated approximately 275 contracts.
- For Mayor Bloomberg, the City of New York and the International Olympic Committee, produced an event having Nadia Comenici fly from the top of the Nasdaq building at night to a stage on Times Square in less than 20 seconds, carrying a flaming Olympic Torch. Project was produced in six days.
Brand’s work with Matt Levine has also included trade show programming strategy, booth conceptualization and production and a two-year collaboration with Strikeforce MMA advising on business, rights distribution and marketing issues.