Growth potential, disruptive technology and profit economics top the list of factors influencing an emerging company’s value.
But without perceived brand value embodied in its image/reputation/marketplace validation, customer excitement/buying traction, a multi-layered “story” that piques imagination and a prominent scent of innovation and leadership, investors will never even get to the due diligence process, let alone ask for the financial statements.
We have exerted an important impact on building high order company value that was embraced by investors, subsequently measurably enhancing the purchase price of four companies and their assets.
- In the mid-80s, it was Arena Football, helping client inventor/founder Jim Foster refine the game’s attributes and validate or repudiate his early assumptions about how the game should be played and what would appeal to fans. The end product was a compelling case for how Arena Football could succeed and should be marketed, to whom, the plan for which helped Foster find the owner/investors and a TV network to buy into his ambitious dream. Continue Reading