Branding

Defining, building and protecting the global image, reputation, intellectual property and distinguishing attributes of sports, entertainment and tech entities

Marketing

Translating environmental, competitive and profit economics factors into marketing/sales plans and organization structure that deliver measurable results.

Market Research

Understanding customers and prospects and the factors that enter into their decisions to buy, repeat buy and continue buying to increase advertising and promotion effectiveness.

Market Penetration

Identifying customer segments and targeting them with programming that influences their attitudes and purchase decisions.

New Revenue

Building incremental revenue through new and existing channels and segments based on new insight

Organization Effectiveness

Re-imagining strategy and organization structure to improve business results

Pricing

Determining the role played by price levels, scaling, packaging and timing as well as attender combinations in purchase decision making in order to build profitable incremental revenue.

Product Development

How to achieve market success and sustainable competitive advantage with new products and services.

Technology Sports Equation

How to leverage technology spectrum, incl. data base monetization, systems/software, video, the web, social media, online research to achieve business, marketing objectives