Tag Archives: Major League Baseball

Market Research, Marketing, Organization Effectiveness

Management Audits Help New, Established Owners

The spate of interim league takeovers and new owners acquiring existing franchises (frequently with facilities assets) in Major League Baseball, the NBA and NHL   is inevitably accompanied by dramatic alterations to operating and debt service economics and fan base uncertainty or malaise. Incoming owners always want to put a personal stamp of added value on their new investments during the first 6-12 months after their assumption of the reins, preferring to take time to assess beyond their due diligence processes what exactly they have bought. . . in other cases, as anyone familiar with Machiavelli will understand, the new owners make their first moves within hours or days.

This has reignited interest (and need) for fresh, objective introspection which is an important segment of our practice.

Rick White (Executive – Major League Baseball Properties, now a sports apparel industry principal),  with support from his boss, Joe Podesta,  anticipated the emergence of league headquarters-provided hands-on, localized marketing guidance to member clubs  when he retained me to carry out market and organization studies of the struggling Seattle Mariners and New York Mets.

Our latter work was completed just as the franchise was sold to Doubleday Publishing and minority investor, Fred Wilpon, so we presented the implications of our findings separately to Nelson Doubleday in his Doubleday Publishing offices and to the latter in his Long Island-situated Sterling Equities offices, his colleagues in attendance. Eventually, Doubleday and Wilpon purchased the club from the publishing house and, later, Wilpon bought out Doubleday.

Since then, when Paul Allen, owner of the Portland Trailblazers, asked the NBA to investigate how he could streamline his business organization and decision making processes, the league created a task force (which retained me to assist), headed by Bernie Mullin,  to help bring the organization into alignment with its newly expressed straight forward mission of effectively running an NBA franchise and its venue as opposed to a once-broader vision of becoming a multifaceted media company.

 

 

 

 

 

 

 

 

 

 

Market Research, Marketing, Product Development

Messaging Master and Management Talent Scout

Tal Smith (President – Houston Astros) . . . one of the most highly regarded Major League Baseball  assessors of on-field talent and a long-time salary arbitration preparation expert , Smith also knew how to communicate a team building philosophy that the media and fans accepted  when the team was in a re-building mode on the field.  His “strong arms/tight defense” served the Astros well during my work with the club, my first MLB client, an engagement which at Smith’s request  included helping convert a recently retired successful pitcher into an effective ticket sales manager . . . Larry Dierker, later a color broadcaster and Manager of the Astros.