Tag Archives: Tampa Bay Lightning

Turnarounds Require Economic and Marketing Discipline, Talent

Dan Finnane/Jim Fitzgerald (Owners – Golden State Warriors) . . . Upon acquiring the franchise from Franklin Mieuli, this hard-nosed business partnership who had recently sold the Milwaukee Bucks, retained us to help them reinvigorate waning interest in the Warriors and to recruit a new Director of Marketing. The national search led us to an upcoming marketing talent in his mid-20s making heartland waves in indoor soccer , Tod Leiweke, now CEO and co-owner of the Tampa Bay Lightning.

Armed with the fresh market and fan insights that we provided him, Leiweke deftly orchestrated a staff reorganization and reinvention of the Warriors franchise.