Category Archives: Work in Process

Current client activities

Jump Starting Your Data Base

The pro and amateur sports and live entertainment worlds and their tangents that sell tickets (primary and secondary markets), merchandise and travel/hospitality are sitting atop data bases that are puritanically protected, single-mindedly commercialized and inattentively allowed to go fallow. 

Enter a platform that respects the core sales priorities of the data base owner . . .  but motivates increased engagement 24 x 7, reducing defection/ratcheting retention,  and creates incremental earnings opportunities for the data base owner through both transaction commissions stemming from the day-to-day buying and non-buying activities of people in the data base and increased value for sponsors through new, measurable activation benefits. And all of this can be accomplished without adding staff or marketing expense.

Enter our client which has built a powerful technology platform and attracted a universe of partners that reads like a VIP invitation list to a regency rally for the nation’s leading traffic engines, e.g.,  Amazon.com, Apple iTunes, Best Buy,  DirecTV, Disney Stores, Macy’s, Nordstroms, Safeway, Target and others

We will be the business development bridge between our client, companies like these examples above and the sports/entertainment worlds.

Improving Athletic Performance

What happens when you combine patient product development, patented technology across multiple sports uses, national B2B sales traction with B2C follow-on extensions emerging from R&D, archived testimonials of satisfied customers, exploratory partnership talks with Fortune 500-sized companies and the high likelihood of positive cash flow by the end of 2011?

You have my client. If you have never seen the thread among basketball, golf, football and three others, my client’s product line will make it abundantly clear.

In the wings is accelerating the product development process, national expansion of its sales force and ratcheting of its universal brand awareness and reputation among consumers and in B2B channels.